Étoffe Unique
Brand Strategy, Brand Identity
Quality Deserves Time
Art Direction, Brand Strategy, Graphic Design
A brand story, visual identity, guidelines and tone of voice for Étoffe Unique, The Netherlands' leading supplier of high-quality, all-natural linen fabrics. The brand guidelines were used to create both digital and OOH advertising assets.
![SQ_Etoffe_Unique_Brand_Colour_Rational.jpg](https://images.squarespace-cdn.com/content/v1/5a840f27c027d8f7475875c4/1650464681338-F9MCNFHVEU6JYNQBIL4P/SQ_Etoffe_Unique_Brand_Colour_Rational.jpg)
![SQ_Etoffe_Unique_Brand_Colour_Rational2.jpg](https://images.squarespace-cdn.com/content/v1/5a840f27c027d8f7475875c4/1650464681169-4IBXYFDR8IP605KVDNS5/SQ_Etoffe_Unique_Brand_Colour_Rational2.jpg)
![SQ_Etoffe_Unique_Brand_Colour_Rational3.jpg](https://images.squarespace-cdn.com/content/v1/5a840f27c027d8f7475875c4/1650464682543-HEN0HRYSCMBSRWTFCK22/SQ_Etoffe_Unique_Brand_Colour_Rational3.jpg)
![SQ_Etoffe_Unique_Brand_Fonts.jpg](https://images.squarespace-cdn.com/content/v1/5a840f27c027d8f7475875c4/1650465212150-UKDUWEAKH26G6698OVSR/SQ_Etoffe_Unique_Brand_Fonts.jpg)
![SQ_Etoffe_Unique_Brand_Fonts2.jpg](https://images.squarespace-cdn.com/content/v1/5a840f27c027d8f7475875c4/1650465212520-D0QMZQZ8C4BBTDJSZOHN/SQ_Etoffe_Unique_Brand_Fonts2.jpg)
![SQ_Etoffe_Unique_Brand_Fonts3.jpg](https://images.squarespace-cdn.com/content/v1/5a840f27c027d8f7475875c4/1650465213587-3K5NCKXNJW9QDSLIAYH4/SQ_Etoffe_Unique_Brand_Fonts3.jpg)
![SQ_Etoffe_Unique_Brand_Logo.jpg](https://images.squarespace-cdn.com/content/v1/5a840f27c027d8f7475875c4/1650465284511-9OVHT0J6RTUA9TCYI7Q2/SQ_Etoffe_Unique_Brand_Logo.jpg)
![SQ_Etoffe_Unique_Brand_Logo2.jpg](https://images.squarespace-cdn.com/content/v1/5a840f27c027d8f7475875c4/1650465284745-GPHBFEH9GFMH19NQ1S64/SQ_Etoffe_Unique_Brand_Logo2.jpg)
In collaboration with Simon Harrington, copywriter.