White Label Vodka
Branding

A White Labeled Brand

Brand Identity, Packaging Design

White Label Vodka was launched as a biological liquor option for the Amsterdam bar and restaurant clientele. With the owner coming from a music background, he loved the white labeling tradition that was born in the vinyl era. Records were exclusively given to selected DJ’s as a pre-release who then played it during their set, often immediately increasing the demand. Let’s hope this vodka follows in that tradition.