The Student Hotel
Global Campaign Strategy and Visual Direction

No Ordinary Hotel

Art Direction, Brand Strategy, Graphic Design

For The Student Hotel we created an overarching global campaign concept and visual direction for the duration of 2021. Our strategic priorities pivoted around a number of key-insights we managed to obtain studying previous campaigns and results.

The Student Hotel not only tailors to multiple types of audiences, it also holds additional brands and products under its umbrella. To improve brand recognition & salience and usage flexibility, we’ve created one, consistent aesthetic across campaigns, with tailored messaging for each product & audience. 

The campaign visuals combine new and existing copy, photography and brand elements into a flexible layout. Resulting in a clean, clear and bold design that’s easily adapted across different campaigns types and platforms. With these guides, we created digital campaign assets and video ads to be ran across TSH’s owned and payed media channels.