The Commons
Global Brand Identity

Comfort Food With A Conscience

Art Direction, Brand Design, Guidelines

As The Student Hotel’s signature F&B concept, The Commons is an urban restaurant, bar, and events space with connection, simplicity, and conscience at its core. It’s the heart of TSH, where everybody is invited to share and discover over great food and drink. The Commons provides the laid-back setting, and you create the lifelong stories.

As part of the repositioning of The Commons, a refresh of its brand identity was requested. This resulted in the redesign of the brand collateral, including fine-tuning the existing wordmark and brand icon, introducing a fresh color palette, and adding an additional brand font.

In collaboration with Simon Harrington, copywriter
Photography by Sal Marston