The Student Hotel
New Hotel Opening Campaign

Learn, Stay, Work, Play

Art Direction, Campaign Ideation, Graphic Design

To illustrate The Student Hotel’s product offering and to showcase the brand to a new audience, we created a messaging framework thats build around the key pillars from the brand positioning. Each pillar can be explored in a variety of directions and languages, thus tailoring to an audience on a local or global level.

The campaign design heroes the iconic bold and playful interiors of The Student Hotel. The abstract, 2D like illustrative style lends itself perfectly to tell smaller or larger brand stories throughout the campaign.

Graphic Design: Stefan Altenburger
Copy: Stephanie Wollenberg
Animation: Jurriaan de Groot