BitesWeLove
Brand Refresh

Break Free From Snacks

Visual Identity, Design Direction, Packaging Design

BitesWeLove is a Dutch snack brand on a mission to make plant-based snacking tastier and more accessible. They craft delicious, nutritious bites packed with nuts, peas, and other natural ingredients—always without artificial additives.

Positioned at the intersection of health and indulgence, BitesWeLove stands out with a bold, vibrant brand identity and a commitment to sustainability, offering better-for-you snacks that don’t compromise on flavor. With a strong presence in retail and direct-to-consumer channels, they’re reshaping the way people snack—one bite at a time.

Project information

On-shelf standout, brand recognition, and consistency.

BitesWeLove needed a brand refresh to improve shelf visibility, strengthen its visual identity, and create a more cohesive design system across packaging and collateral. The challenge was to refine and expand the brand’s visual language—ensuring stronger retail presence while maintaining recognition and flexibility across all touchpoints.

To achieve this, a badge-style logo was introduced, improving visibility and brand recognition in crowded retail environments. Beyond packaging, a dynamic visual system was developed using custom patterns inspired by the brand’s core ingredients, paired with an additional brand font and a refined color strategy that ensured cohesion across packaging, marketing, and social content.

The result is a refreshed brand that feels bold, consistent, and effortlessly adaptable across all platforms.